Every comment, story reply, and mention becomes a DM conversation, captured, tagged, and ready to convert.
Capture leads from comments, stories, reels, and DMs
Qualify prospects automatically with DM sequences
Tag and segment every contact by interest or intent
Follow up instantly, even while you're offline
Luxury brand Nona Source leveraged Inrō to capture 660 leads via an organic Instagram post, driving attendance to their private sales event.
Someone comments on your post. Inrō sends them a DM with your link, freebie, or offer, instantly, automatically, every time.
Inrō replies to comments automatically so every follower gets a response, even when you're not online.
Your leads don’t just come from posts, they show up everywhere:
Tag every contact automatically based on what they engaged with. Segment by interest, intent, or campaign, and follow up with the right message every time.
With Inrō, you only pay each month for the contacts that you have activated. No more paying for old inactive contacts.
At Inrō, we prioritize the security of our customers.
Conversion rates vary by content quality and audience intent, but Inrō customers commonly see 60–80% of triggered DM recipients open the message, 30–50% reply or click a link, and 15–25% convert to qualified leads. As an example, luxury brand Nona Source (LVMH) used Inrō on a single organic Instagram post to trigger 1,500+ automations, capture 660 leads, and drive a 22% full-event registration rate.
Yes. Inrō is a Meta Tech Provider, which means our integration is officially approved by Meta and we operate entirely on Instagram's official API. We are GDPR compliant and classified as Level 3 ("low risk") under the EU AI Act, with documented AI systems and no use of personal or sensitive data for training. Inrō uses encryption, secure servers, and regular security audits to protect customer data. Unlike unofficial bulk DM tools that bypass the API, Inrō poses no risk to your Instagram account.
Inrō captures leads from every Instagram touchpoint where engagement happens: comments on posts and Reels, story replies and mentions, Live comments, DM conversations, ad clicks, and influencer post mentions. Each engagement triggers a DM that captures contact data, tags the lead by source and intent, and pushes them into the right follow-up sequence. There's no link-in-bio dependency — the entire capture happens inside Instagram.
Inrō captures lead data inside Instagram DMs — email, name, intent, conversation context — and sends it to your CRM in real time via Make.com, Zapier, or webhooks. Native integrations include Shopify, HubSpot, Salesforce, Notion, Airtable, Mailchimp, Klaviyo, and 8,000+ tools. New leads from Instagram comments, story replies, or DMs appear in your CRM with the tags they earned during the conversation, so sales reps can follow up with full context.
Yes. Inrō can trigger a DM that asks for an email address or sends a link to an opt-in page when someone comments or replies to a story. This turns every content post into a list-building opportunity.
Inrō turns your posts and stories into lead capture tools. When someone engages with your content, they receive a DM automatically, no link in bio needed, no extra steps for the follower.
Yes. Inrō lets you build a DM sequence that asks qualifying questions based on a comment or story reply trigger. Contacts are tagged by their answers so you can follow up with the right message for each lead type.
Feed posts reach a fraction of your followers due to algorithm limits. DMs bypass the algorithm entirely, every message lands directly in the recipient's inbox, producing significantly higher read and response rates.
Comment-to-DM automation sends a private DM automatically when someone comments on your post. It lets you move a public interaction into a private conversation where you can qualify the lead and drive a sale.
Inrō triggers a DM automatically when someone replies to your story. You can use that DM to collect contact details, send a link, or start a qualification sequence, turning a passive story view into an active lead.
In Inrō, you set a comment automation on any post. When someone comments, they automatically receive a DM that starts a conversation, qualifies their interest, and guides them toward a purchase, without any manual effort.
Attract more leads, target them with DM marketing, and automate your interactions on Instagram!
