Any campaign, segmentation, data enrichment, or automation contributes to "activating” a contact. Manual actions like sending a DM manually are not considered activations.

Once a contact is activated, you can run any number of automations on them for the month. The quota is set per contact, not per interaction.

Every month, the quota is reset.

When you reach 80% of your quota, Inrō will notify you so you can adjust your plan or your activation strategy. If you exceed your maximum limit, all activations will pause until you add more contacts to your plan or until the monthly limit resets.

In the Free Plan, sharing an account is limited to one user only. However, the Pro Plan allows you to add up to 10 team members, enabling collaboration on campaigns and automations. This means more hands on deck, faster project completion, and better team coordination.

With the Custom Plan, you have complete control over team members. You can include an unlimited number of team members, each with role-based access control (RBAC), ensuring that everyone has the appropriate permissions for their tasks.

With Inrō, you don't need to adjust your plan manually. The system automatically scales up or down based on your activity level and the number of contacts engaged, so you only pay for the value you get.

For more details, check out our Pricing tiers.

Inrō integrates with over 8000 platforms using Make and Zapier. If there's any specific integration you would love to see or a use case you would like to explore, send us a message at support@inroapp.com

With the Free Plan, support is limited to FAQs and email assistance, with a response time of over 24 hours. The Pro Plan offers priority support, including email and phone assistance, and a guaranteed response time under a service-level agreement (SLA). For the Custom Plan, you’ll receive advanced support, including the best SLA, a personal success manager, and email and phone support for immediate assistance.

Inrō is perfect for:

D2C Brands

Direct-to-consumer brands looking to build a direct connection with their customers and drive sales through Instagram.

B2C Startups

Fast growing startups aiming to leverage social media to grow their customer base, reduce churn, and enhance engagement.

Creators

Influencers and creators who want to transform their Instagram followers into loyal customers.

Agencies

Marketing agencies managing multiple Instagram accounts for clients and seeking to automate and enhance engagement.

Anyone Who Wants to Build Instagram as an Acquisition Channel

Businesses and individuals looking to grow their engagement and turn Instagram interactions into customer acquisitions.

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Inrō offers a 14-day trial of the Pro Plan, after which you can either start a subscription or be automatically downgraded to the free plan. The system adjusts your tier based on the number of activated contacts, ensuring you only pay for what you use.

Yes, you can delete your account from the account settings anytime.

Inrō processes payments via Stripe, so you have the flexibility of paying through a variety of payment methods.

There's no engagement commitment required for any of our subscriptions.

The Managed Account Plan is our full-service solution where our experts handle everything for you — from designing your Instagram sales funnel, setting up advanced automations, integrating Inrō with your CRM or tools, to optimizing your campaigns.

The Managed Account Plan is perfect for businesses, creators, and agencies who want to automate Instagram without worrying about technical setup, integrations, or advanced funnel building. Whether you run multiple Instagram accounts, need to connect Inrō to your CRM, or want an expert-built automation strategy that maximizes conversions — this plan is for you. It's especially suited for those who want to focus on growth while leaving the automation and technical work to professionals.

If you want flexibility and are still experimenting with your automation strategy, the Pro Plan (monthly, cancel anytime) is the perfect starting point — plus you get a 14-day free trial.

If you're ready to commit for the long term and want to save 30% compared to the monthly price, the Annual Plan is the smartest choice. It unlocks everything the Pro Plan offers at a better rate, making it perfect for businesses serious about scaling their Instagram automation.