Who we are

We love marketing, social media and good branding.

But most businesses just spam people (via email, sms, WhatsApp) and use Instagram like a giant billboard.

Like force feeding your consumer with your message instead of interacting with them was the only way to sell your product or service.

We believe brands that people love belong in their DM. And we are on a mission to build authentic automation so businesses of all size can have direct and genuine relationship with each one of their customers.

The Journey of Inrō: Crafting authentic connections

Meet the Founders

Etienne and Pierre, the co-founders of Inrō, started working together six years ago. They ran a successful venture studio building tech to help brands navigate the complexities of marketing.

During this time, they worked on personalized customer experiences with LVMH or Hermès, and particularly worked on how to transpose in the digital world how luxury brands make each customer feel valued and special.

Inspiration Strikes

They recognized that traditional direct marketing methods, like email or sms campaigns, often failed to engage audiences effectively. With engagement rates dwindling, they turned their attention to social media.

Inspired by creators who cultivate authentic relationships with their followers, Etienne and Pierre envisioned leveraging automation (and AI) to enhance consumer interactions on a larger scale.