Turn your audience into customers with DM campaigns

Like email campaigns, just inside Instagram’s inbox, where open rates hit 90%+ and conversations feel personal.

Capture leads automatically from engagement

Send personalized DM flows that convert

Boost sales with offers & promos in DMs

Scale 1-to-1 conversations with automation

Case study

WeInk

Startup WeInk targeted 6,216 Instagram contacts, driving significant increase in app installations through personalized DM campaigns.

Proactive DM Campaigns results
6000+
contacts in total
90%
open rate
22%
conversation rate

Engage and convert customers with Automated Instagram DMs

Automatically follow-up with leads

Set up automated DM sequences to engage leads instantly after they interact with your content.

Target the audience saved in your CRM

Segment and categorize Instagram contacts in Inrō’s built-in CRM, then send personalized sequences based on their interests.

Boost sales with exclusive offers and promotions

Run automated Instagram DM campaigns to send personalized discounts, flash sales, VIP offers, and more, right where your audience is most active.

  • Personalized discounts
  • Flash sales
  • VIP offers

Increase engagement with multi-media DM Campaigns

Engage audiences with dynamic messages, including text and audio messages, pictures, videos and reels.

Automated forms directly in DMs

Calculate the cost of your Pro plan

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€0
Free
€12.99
Pro

Only pay for what you use

With Inrō, you only pay each month for the contacts that you have activated. No more paying for old inactive contacts.

Why choose Inrō?

Time saving

Save time, resources and money, and automate all of your instagram interactions with followers and non-followers

Audience engaged

Drive stronger engagement with your Instagram account’s audiences, and activate followers and non-followers

Safe and secure

Inrō is Meta-approved. All features have been approved precedently. The platform is safe and works for everyone.

Easy-to-use

Receive expert AI-driven strategies to optimize your Instagram.

Is Instagram automation safe?

At Inrō, we prioritize the security of our customers.

Meta-Approved Vendor

As a Meta-approved vendor, we meet Meta's (formerly Facebook) stringent data security and privacy requirements.
Meta's Tech Provider
Learn more →

Committed To Data Safety

Inrō employs robust encryption, secure servers, and regular security audits to ensure your data is protected, and our systems are resilient against threats.

GDPR Compliant

We are fully compliant with the General Data Protection Regulation (GDPR), which ensures your data is handled with the highest privacy standards.

EU AI Act Compliant

We are fully compliant with the EU AI Act. Inrō is categorized as Level 3 - “low risk.” All our AI systems are documented, specifying their objectives and the date they were used. Inrō doesn’t use personal and/or sensitive data to train AIs.

Frequently Asked Questions

Can I schedule an Instagram DM campaign in advance?

Yes. Inrō lets you schedule campaigns to send at a specific time, so you can plan a launch or promotion ahead of time without needing to be online when it sends.

Can I choose who receives each DM campaign?

Yes. In Inrō, you send campaigns to a specific segment, such as followers or people who commented on a post, clicked a previous link, or were tagged as interested in a specific product or offer. You control exactly who receives each message.

How do creators and brands use Instagram DM campaigns for promotions?

Creators and brands use Inrō to send limited-time offers, early access links, and event announcements directly to engaged followers via DM. DMs have significantly higher read rates than feed posts, so campaigns convert more reliably than organic content alone.

How do I announce a product launch via Instagram DMs?

In Inrō, you build a segment of interested followers collected through a comment or story reply trigger, then send them a DM campaign when your product goes live. Every recipient gets the announcement directly in their inbox, not in a feed they might scroll past.

Is mass DMing on Instagram safe?

Unsolicited mass DMs violate Instagram's terms and risk account suspension. Inrō only sends DM campaigns to followers who have previously interacted with your account, using Meta's official API, which keeps every campaign fully compliant.

What is an Instagram DM campaign?

An Instagram DM campaign is a targeted message sent directly to a segment of your engaged followers and Instagram audience via DM. Inrō sends campaigns through Meta's official API, so delivery is reliable and your account stays compliant.

Get started with automated Instagram DMs today!

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!