Stop losing patients to slow DM replies.

Instagram DM automation is software that automatically replies to incoming Instagram messages on behalf of a business. For clinics and medspas, it qualifies patient inquiries, captures contact information, and routes booked consults into a CRM, without a team member manually handling each conversation.

Inrō connects to your Instagram Business account and uses a conversational AI agent trained on your clinic's tone, procedures, and team. When a patient sends a DM, Inrō replies in seconds, qualifies the inquiry, follows up if details are missing, and pushes the qualified lead into your CRM and a shared Google Sheet.

Yes. Inrō auto-detects the patient's language and runs the entire conversation (qualification, follow-up, nurture) in that language. Supported languages include English, Spanish, Arabic, French, Portuguese, Italian, etc. This is especially valuable for clinics in bilingual markets such as Miami, Los Angeles, Houston, New York, the UAE, and KSA.

Inrō avoids handling sensitive medical information through Instagram chat by design, the qualification flow captures contact details, desired procedure, and timeline, and routes patients into a secure consultation flow rather than collecting clinical data over DMs. For clinics with specific compliance requirements, our team can walk through how Inrō fits into your workflow on a demo call.

Most generic chatbot tools are button-tree based — they break the moment a patient replies off-script. Inrō uses a conversational AI agent that handles natural back-and-forth, multilingual conversation, and substantive questions about specific procedures. It's also trained on your clinic, not on a generic dataset, so the tone and answers feel like the practice.

A front desk is essential — but it's not online at 11pm on a Saturday, which is when a meaningful share of aesthetic DMs arrive. Inrō runs alongside your team, handles the after-hours and overflow, and hands warm leads to the front desk in the morning. The team only sees qualified consults, not raw inbox triage.

Most clinics are live within 1 to 2 weeks. Our team can help with the full system end-to-end, including AI training, language flows, CRM sync, and nurture sequences. The clinic side is a few hours of input, not weeks of configuration.

A rough floor is around 5,000 followers with an active content strategy and consistent inbound DM volume. Below that, growth investment usually returns more than automation. Above that, the DM volume is almost always sufficient to justify the system.

Inrō is built for medical and aesthetic practices that use Instagram as a primary patient acquisition channel. Validated fit includes plastic and cosmetic surgery, medspas, cosmetic dermatology, cosmetic dentistry (veneers, smile makeovers, Invisalign), hair restoration (FUE, PRP), bariatric and weight-loss clinics, IV therapy and longevity clinics, and orthodontics.

Yes. Inrō syncs qualified leads to most major CRMs, plus a shared Google Sheet by default, with each lead enriched with full Instagram profile data (handle, profile photo, language, procedure interest). Custom integrations are available on the managed plan.

Yes — Inrō can either route qualified leads into your existing booking system (via link or calendar integration) or capture all qualifying details and hand off to your team for the final booking call, depending on your preferred workflow.