Stop losing opportunities in your DMs

Inrō's AI Agent reads intent, replies in your voice, qualifies leads, and sends the right link, automatically, 24/7.

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Your inbox is a goldmine.
Most never tap it.

Every unanswered DM is a missed sale, a cold lead, or a fan who felt ignored. Inrō turns that around.

Inbox overload

DMs pile up, replies come too late, and you lose momentum, especially after a viral post or launch.
24/7 auto-replies

No way to triage leads

High-intent buyers mixed with casual questions. You waste time and miss the people ready to pay.
Intent detection

Missed bookings & revenue

"How much?", "Can I book?" messages get lost. Every hour of delay costs you a conversion.
Instant link delivery

Bots that sound like bots

Canned responses kill trust. Your followers feel the difference between you and a generic template.
Personality analysis

Setup that never ends

Long onboarding & unclear what the agent knows. You never finish, or you're scared to turn it on.
Live in 4 steps

Fear of Meta violations

You need precise control over when and how the agent fires.
Intent targeting

A smarter agent. Set up in minutes.

The latest version of Inrō's AI Agent automates things that used to require hours of configuration.

Analyze your personality and set instructions

On setup, Inrō automatically scans your Instagram account and pre-fills your agent's tone, role, goals, and message examples, based on how you already communicate.

Auto-capture contact data

The agent detects and saves emails, phone numbers, and custom properties as they naturally come up in conversation. No forms, no friction, just clean CRM data, automatically.

Trigger custom actions

The agent suggests intents based on your goals and past conversations. Pick one or write your own, then attach an action: send a link, add to a folder, or start a scenario.

Target specific intents

Set the agent to activate only when a contact asks about something you've defined: pricing, booking, refunds. It stays quiet for everything else. Precise, predictable, and Meta-safe.

Exclude or target folders

Limit who the agent replies to based on contact folders. Exclude people you're handling manually, or restrict the agent to a specific segment only. Full control over who gets automated replies.

From zero to live in 4 steps

Inrō pulls from your existing Instagram to get your agent up fast and with no complex flows

1

Connect your Instagram

On setup, Inrō automatically scans your Instagram account and pre-fills your agent's tone, role, goals, and message examples, based on how you already communicate.
2

Personality analysis runs automatically

Inrō analyzes how you write and talk across your account. It pre-fills your agent's tone, voice, goals, and sample messages. You review and adjust.
3

Add your knowledge and actions

Upload FAQs, product info, or pricing docs. Set what the agent should do when someone asks about booking, pricing, or support: send a link, capture a lead, or route to you.
4

Define intents and go live

Choose exactly when the agent fires: specific intents like "pricing" or "booking", or let it handle everything. Restrict by folder, limit rate, and hit activate.
Build your AI now

Built for anyone who sells on Instagram

Whether you're a creator, coach, artist, or brand — your inbox has the same problem. Inrō solves it.

Content Creators
Coaches & Experts
E-commerce Brands

Viral post → inbox flood

Our DMs explode after a good post. You can't reply to all of them, and the high-intent ones get buried.

Followers ask for your links constantly

"Where can I get that?", "Link please!" — Inrō sends the right link before you even see the message.

Making everyone feel seen

Reply to "love your content" with something that sounds like you, not a template. Builds loyalty at scale.

Endless back-and-forth before a booking

Prospects ask 5 questions before scheduling. Your agent qualifies them and books the call — you just show up.

Can't tell who's serious

Mixed inquiries — curious followers, genuine leads, price-shoppers. Intent detection helps you focus on what matters.

Manual lead data collection

Auto-capture emails, budgets, and goals as they come up — your CRM fills itself during the conversation.

Shipping & product questions at scale

Do you ship to X?", "Is it in stock?", your agent answers instantly with accurate info from your knowledge base.

Product recommendations that convert

The agent detects what someone needs and recommends the right product with a direct checkout link.

Post-purchase support flooding your DMs

Handle order status, returns, and FAQ automatically. Escalate only what needs a human touch.

Everything your agent can do for you

From first touchpoint to closed sale, your AI Agent handles the full funnel inside your Instagram DMs.

Auto-send conversion links

Booking pages, checkout, calendars, lead forms, delivered instantly when someone expresses intent.

Qualify leads in DMs

Ask 1–3 qualifying questions, detect intent, segment leads, and push them to the right path automatically.

Answer FAQs at scale

Pull accurate info from your knowledge base and respond consistently. Escalate only what needs you.

Make every follower feel seen

Respond to comments, hype messages, and DMs with brand-appropriate replies, soft CTA included.

Collect data for your CRM

Capture emails, budgets, timelines, and interests mid-conversation. No forms, just natural chat.

Graceful human handoff

When it gets complex, the agent routes to you with a full context summary so you never start from zero.

Digital twin / persona

Create an AI-powered version of yourself that engages fans 24/7 in your exact voice and style.

AI shopping assistant

Detect what someone is looking for and recommend the right product at the right moment — with buy links.

AI features

No matter what kind of IG engagement, Inrō turns it into an automatic DM conversation. That’s where conversions are generated.

Handover to AI

Handle the incoming messages of your automations or campaign until the conversation ends

AI comment reply

Automatically reply to comments using your uploaded knowledge and brand voice.

AI auto-reply

Let your AI Agent respond instantly to the latest incoming message in a conversation flow.

AI agent message

Send specific custom messages using contact properties and links defined by you.

AI scenario chooser

Let the AI trigger an automation flow based on a user’s action.

AI folder organizer

Automatically sort leads into folders for easier tracking and follow-up.

AI link delivery

Send checkout, booking, or resource links directly in the chat.

DMs AI intent

Let AI understand what someone wants from their DM and trigger the right automation.

Comments AI intent

Let AI understand what someone wants from their comments and trigger the right automation.

See AI Agent in action

Join thousands automating their Instagram sales

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach

Frequently Asked Questions

What can the Inrō AI Agent do that a regular chatbot cannot?

A regular chatbot matches incoming messages to pre-set keyword triggers and returns a fixed reply. The Inrō AI Agent understands context and intent, it can handle multi-turn conversations, answer questions it has not seen before by drawing from your knowledge base, detect when someone is close to buying and recommend the right offer, and qualify leads by asking follow-up questions naturally. It improves over time as it learns from your conversations.

How does Inrō's AI Agent handle Instagram DMs?

When someone sends you a DM, Inrō's AI Agent reads the message, detects the intent, and responds automatically using the knowledge base you trained it on. It can answer product questions, share links, qualify leads with follow-up questions, and recommend specific offers based on what the person is asking. If a conversation reaches a point that needs a human, the agent flags it and hands off with full conversation context so you do not have to start from scratch.

What is an Instagram AI Agent?

An Instagram AI Agent is software that handles DM conversations automatically on your behalf. Unlike a traditional chatbot that matches keywords to pre-set replies, an AI Agent understands the intent behind a message and responds in natural language, answering questions, recommending products, qualifying leads, and handing off to a human when the conversation requires it. Inrō's AI Agent is trained on your specific content, products, and brand voice so every reply sounds like you, not a bot.

Can I customize my AI’s responses?

Yes, you can fully customize your AI’s tone, personality, and message style. Inrō allows you to train it with your knowledge, define how it responds, and set automation rules to match your brand’s voice.

Does AI replace human interaction?

No, AI enhances engagement by handling repetitive interactions, ensuring faster responses, and keeping leads warm until you’re ready to step in. It scales your conversations without losing the human touch.

AI on Instagram: How does Inrō’s AI work within Instagram DMs?

Inrō integrates directly with Instagram to manage DMs, qualify leads, and provide instant, AI-driven replies. It keeps conversations flowing and directs users toward valuable next steps—all while sounding natural.

Ready to automate your Instagram Growth?

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!

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