Instagram
means business

The simplest Marketing Automation Platform to drive growth and sales from your DMs and comments

Dashboard view of Inrō’s DM Campaign feature with an Instagram dm chat window showing automated responses in action
Inrō - AI-Powered Marketing Automation for Instagram | Product Hunt

Convert your audience into customers with Inrō

Lead-generation

Generate more leads from your organic engagement and paid ad campaigns!

Lead-generation use case of Inrō from a Instagram paid campaign.Lead generation fill out form

DM campaigns

Leverage interactive DM campaigns to convert your audience into customers!

View of DM campaign interface with a marketing campaign conversion funnel.Instagram marketing campaign conversion funnel

Inbox automation

Improve your Instagram strategy with auto-replies, lead segmentation, and conversion funnels.

Segmented customer conversation in response to an Instagram StoryDM marketing automation with customer segmentation

Comment automation

Boost Instagram conversions by turning commenters into customers.


Automated comment replies and lead capture from organic Instagram content
Instagram direct message chat with conversion link

Over 8000 integrations

Integrate with all your favorite tools and your own platform (through Make and Zapier)

Coming soon
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Elevate your Instagram DM marketing strategy

90%
Instagram DMs Open Rate
60%
Reply rate to IG DM campaigns
28%
CTR on links in Instagram DMs

Auto IG DM features to maximise sales and Instagram growth

Discover which features set us apart.

Post DM Automation

Automatically send a DM when someone comments on your IG posts.

Reels DM Automation

Trigger instant DMs from Reels comments to engage viewers.

Story DM Automation

Reply automatically when someone reacts or replies to your Story.

Mention DM Automation

Send a DM when your account is mentioned in stories or posts.

IG Live DM Automation

Convert live viewers into leads by replying to their comments in real time.

Inbound DM Automation

Automatically reply when someone sends you a direct message.

Referral Link DM Automation

Send a DM when someone clicks on your referral or share link.

Advertising Auto DM

Reply instantly to comments under your Instagram ads.

Meta Messages Automation

Capture, segment, and nurture leads from Meta Ads that start in DMs.

Universal Triggers

Run automation flows across multiple placements at once.

Next Post Trigger

Schedule automations to be activated with a future post.

Comment Auto-Reply

Reply directly under a comment to boost engagement.

Comment Variation

Rotate different replies to keep responses natural and authentic.

Comment Ratio Control

Set reply ratios to prevent spam during viral spikes.

Past Comment Triggers

Retroactively trigger automations on past comments.

AI Comment Reply

Reply to comments with AI, trained on your knowledge and brand voice.

AI Auto-Reply

Let your AI Agent instantly handle incoming messages.

AI Agent Messaging

Send personalized messages using contact data and smart links.

AI Scenario Chooser

Automatically launch the right flow based on user actions.

AI Folder Organizer

Sort and categorize leads for easier follow-up.

AI Link Delivery

Deliver checkout, booking, or resource links instantly in chat.

Inbox Icebreakers

Show up to 4 custom starter questions to guide conversations.

Automated Inbox

Filter, organize, and manage conversations at scale.

Automated CRM

Automatically capture, tag, and organize lead information.

DM Campaigns

Broadcast updates for launches, drops, or events with automated DMs.

Flow Automations

Build multi-step DM sequences with reminders and conditional logic.

Time Delays

Insert smart delays between messages for natural pacing.

Wait for Replies

Pause automations until users respond, ensuring smooth conversation flow.

DM Analytics

Track open rates, clicks, replies, and message performance.

Multiple Users

Collaborate with up to 10 team members on one account.

Multiple Accounts

Connect and manage several Instagram accounts under one Inrō login.

Affiliate Program

Earn commissions by referring new users to Inrō.

Unlock our AI Agent for smarter Instagram sales

Engage, qualify, and convert leads automatically with AI‑powered direct messages and automation.

Discover why our customers love Inrō

I used to do this manually. Inrō saves me at least 2 hours everyday.
Anaïs Garnier
CEO & Co-founder of WeInk
Inrō DM campaigns feel so much more personal and authentic. My users love it!
Yoline Badet
CEO & Founder of YOYOMATCH
I am amazed by the number of leads we got with the exact same ad budget.
Mathilde Devaux
Head of Marketing of Nona Source
Booked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!
Aleksa Spasic
IG Growth & Marketing Coach

How does Inrō work?

Discover the power of Instagram marketing automation on our YouTube channel.

Why choose Inrō?

Automate time-consuming interactions

Save time, resources, and money by automating all your Instagram interactions by DM or comment.

Activate and Engage audiences

Drive stronger engagement with your Instagram account’s audiences and activate followers and non-followers.

Safe & Secure

Inrō is Meta-approved. All features are pre-approved to ensure the platform is safe and works for everyone.

Easy-to-Use

Get support from our AI Agent and suggestions on integrating Inrō with your Instagram in the best way.

What about security?

At Inrō, we prioritize the security of our customers. Here are the key measures we take.

Meta-Approved Vendor

As a Meta-approved vendor, we meet Meta's (formerly Facebook) stringent data security and privacy requirements.
Meta's Tech Provider

Committed To Data Safety

Inrō employs robust encryption, secure servers, and regular security audits to ensure your data is protected, and our systems are resilient against threats.

GDPR Compliant

We are fully compliant with the General Data Protection Regulation (GDPR), which ensures your data is handled with the highest privacy standards.

EU AI Act Compliant

We are fully compliant with the EU AI Act. Inrō is categorized as Level 3 - “low risk.” All our AI systems are documented, specifying their objectives and the date they were used. Inrō doesn’t use personal and/or sensitive data to train AIs.

Try Inrō and leverage the power of Instagram marketing automation

Attract more leads, target them with DM marketing, and automate your interactions on Instagram!